Dani Coplen is currently EVP, Creative at Tracy-Locke / Omnicom Commerce in Denver, Colorado.

  • Proven leader people want to work with and work for

  • Strategic powerhouse that solves problems through a creative lens

  • Collaborative partner to cross-functional teams

  • Curious with a passion for data-driven insights and human-first innovation

  • Demanding but fair developer of work, talent and future leaders

  • Master storytelling & presentation skills

  • Highly skilled in Microsoft Word, Excel, PowerPoint, Keynote

  • Proficient in Apple platforms, Copywriter-level skill in Adobe CS: Photoshop, InDesign, Illustrator & Figma,

  • Superpower: Resilience

  • Kryptonite: Hypocricy

  • Denver-office executive lead responsible for agency culture and cultivation of high-performing teams through cross-functional partnership, strategic vision and hands-on creative development.

  • Direct oversight and creative direction of omni-channel marketing campaigns for clients including Nestle Starbucks, Frito Lay, Ferrero, Procter & Gamble, Johnson & Johnson and Ste. Michelle Wine Estates, in verticals including Brand Strategy, Visual Identity, Retail/Shopper Marketing, and Digital Commerce: DTC, eCommerce & Social Content.

  • Responsible for recruitment and retention, evaluating staff performance, training and development, department P&L, compensation & employee relations budgets.

EVP, Creative

Tracy-Locke, Omnicom Commerce

June 2023 - Present

SVP—EVP, Executive Creative Director

Integer\TBWA,

Jan 2007 - Jun 2023

  • Built, led and inspired a department of 100+ employees across 6 offices: Creative, Production and Creative/Marketing Operations.

  • Scaled creative department in response to rapid growth through deliberate focus on peer-to-peer coaching and cultivation of future leaders. 

  • Co-founded a new-to-market social content creation model and developed the operational approach. Built a social-first content production offering that grew to include three full-time producers, three full-time creators and a stable of freelance editors.

  • Member of Global Executive Leadership Team. Responsible for development of agency vision, positioning, brand, and co-creation of proprietary agency platforms and frameworks.

  • Created and spearheaded Livewire - a real-time trend-hunting practice designed to keep creative and strategy teams connected to culture.

  • Member of TBWA Global CCO Creative Council.

Copywriter—Group Creative Director

Integer, McClain Finlon,

Factory Design Labs, Freelance

Jan 1997 - Dec 2006

  • Honed copywriting craft and gained experience in multiple categories including Beer & Spirits, Financial, Telecomm, B2B.

  • Winner of the SPARK Award for Excellence in Children’s Book Publishing for Pretty, a picture book that uses a small twist in language to make a big shift in girls’ self-esteem. 2,000 copies sold to raise money for Girls Inc. with the support of influencers & #theprettyconversation social platform.

Author

Effies, Reggies, PRO Awards, ADDYs, One Club, Communication Arts, Cannes Shortlist, Effie Judge, Reggie Judge

Awards

Training

Master Gunners Creative Executive Training, TBWA

Girls Inc. of Metro Denver, Colorado Ballet, Volunteers of America, Room 13/Gold Crown Foundation

Volunteer/ProBono

B.S. in Business Administration, University of Colorado at Boulder

Education